Vegan & Cruelty-Free

GEL POLISH

Did you know most major nail polish brands test their polishes on animals?

The term cruelty-free refers to products that have NOT been tested on animals. Animals used in animal testing endure intense suffering. Animal testing is especially rampant in the beauty industry.

LEARN MORE

Cruelty-free

Luckily more and more vegan and cruelty-free polish brands have emerged in the last few years. However, finding vegan and cruelty-free gel polishes was nearly impossible...

Gel Polish

LEARN MORE

Until  now!

Gel Polish by LONDONTOWN

LONDONTOWN's gel polish line is vegan and cruelty-free and looks just as good, and lasts just as long, as other gel polish brands but without any animal testing.

The Perfect Pink

If you're a fan of light pinks like me, LONDONTOWN's Afternoon Tea is the perfect shade and comes in both regular and gel polish.

And if light pinks aren't your thing, they have so many other colors to choose from!